Email Marketing Manager

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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AB Testing
Best Practices
Brand Awareness
CRM
Campaign Planning
Database
Deployments
Design
EO/IR systems
Email Campaigns
Salary for Email Marketing Manager
67000 - 101000
25th percentile
67000
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
81750
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
101000
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 82750 98750 117750 Digital Marketing Manager 78750 98500 112500 Digital Marketing Specialist 55750 66750 79250 Digital Project Manager 72250 92250 109000 Web/Mobile Analytics Specialist 71250 85250 108250 Email Marketing Specialist 51000 62000 73000 SEO Specialist 57250 75250 88500 Paid Search Specialist 54000 67000 82000 Marketing Automation Specialist 61250 74750 94000 Social Media Manager 60750 75750 93000 Social Media Specialist 50250 60000 71500 Digital Community Manager 52000 64250 74000

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