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Growth Marketing Manager

Growth Marketing Manager Job Description

A growth marketing manager focuses on driving the expansion and profitability of a business through various marketing channels and strategies. Typically reporting to higher-level management or the CMO, a corporate growth marketing manager is essential for enhancing brand awareness, acquiring new customers and increasing revenue. Companies or agencies prefer candidates with a bachelor’s degree in marketing, business or a related field and extensive experience in digital marketing, analytics and business development.

Typical growth marketing manager duties:

Planning and executing multichannel marketing campaigns aimed at customer acquisition and retentionAnalyzing data to measure the impact of marketing efforts and to make data-driven decisionsWorking closely with the sales team to align marketing initiatives with sales objectivesIdentifying and testing new growth opportunities through A/B testing, customer segmentation, and market researchCollaborating with cross-functional teams to ensure brand consistency and market penetration

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Salary for Growth Marketing Manager
91250 - 133250
Low
91250
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
108750
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
133250
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 101000 117750 136750 Marketing Analytics Specialist 71000 85500 108000 Digital Strategist 93000 109500 129000 Demand Generation Manager 89000 105250 126250 E-Commerce Marketing Manager 90250 104500 126250 Performance Marketing Manager 75000 103000 131000 Digital Marketing Manager 80750 100750 115250 Digital Marketing Specialist 58500 69000 82500 Digital Project Manager 76000 97250 113750 Email Marketing Manager 70250 89000 106750 Email Marketing Specialist 52500 65250 75250 Marketing Automation Specialist 70500 82750 97250 SEO Specialist 66000 76750 89750 Paid Search Specialist 63000 75000 85000

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.