SEO Specialist

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical seo specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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AP Style
Auditing
Best Practices
Bing
Campaign Planning
Design
Facebook Insights
Google Ad
Google AdWords
Google Analytics
Salary for SEO Specialist
57250 - 88500
25th percentile
57250
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
75250
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
88500
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 82750 98750 117750 Digital Marketing Manager 78750 98500 112500 Digital Marketing Specialist 55750 66750 79250 Digital Project Manager 72250 92250 109000 Web/Mobile Analytics Specialist 71250 85250 108250 Email Marketing Manager 67000 81750 101000 Email Marketing Specialist 51000 62000 73000 Paid Search Specialist 54000 67000 82000 Marketing Automation Specialist 61250 74750 94000 Social Media Manager 60750 75750 93000 Social Media Specialist 50250 60000 71500 Digital Community Manager 52000 64250 74000

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