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Digital Strategist

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist
93000 - 129000
Low
93000
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
109500
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
129000
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 101000 117750 136750 Marketing Analytics Specialist 71000 85500 108000 Growth Marketing Manager 91250 108750 133250 Demand Generation Manager 89000 105250 126250 E-Commerce Marketing Manager 90250 104500 126250 Performance Marketing Manager 75000 103000 131000 Digital Marketing Manager 80750 100750 115250 Digital Marketing Specialist 58500 69000 82500 Digital Project Manager 76000 97250 113750 Email Marketing Manager 70250 89000 106750 Email Marketing Specialist 52500 65250 75250 Marketing Automation Specialist 70500 82750 97250 SEO Specialist 66000 76750 89750 Paid Search Specialist 63000 75000 85000

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.