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Marketing Automation Specialist

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist
69500 - 94500
25th percentile
69500
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
80250
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
94500
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 88500 104250 122750 Digital Marketing Manager 79500 99250 113500 Digital Marketing Specialist 56750 67750 80500 Digital Project Manager 73250 93750 110750 Email Marketing Manager 68500 86750 103250 Email Marketing Specialist 51250 63500 73250 SEO Specialist 65750 76500 89750 Paid Search Specialist 61750 73500 83250 Social Media Manager 62500 78000 95500 Social Media Specialist 51000 61000 72500 Digital Community Manager 52750 65250 75250

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