Paid Search Specialist

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical sem/ppc specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist
54000 - 82000
25th percentile
54000
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
67000
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
82000
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 82750 98750 117750 Digital Marketing Manager 78750 98500 112500 Digital Marketing Specialist 55750 66750 79250 Digital Project Manager 72250 92250 109000 Web/Mobile Analytics Specialist 71250 85250 108250 Email Marketing Manager 67000 81750 101000 Email Marketing Specialist 51000 62000 73000 SEO Specialist 57250 75250 88500 Marketing Automation Specialist 61250 74750 94000 Social Media Manager 60750 75750 93000 Social Media Specialist 50250 60000 71500 Digital Community Manager 52000 64250 74000

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