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Marketing Analytics Manager

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager
97250 - 131750
25th percentile
97250
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
113500
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
131750
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 91750 116250 135750 E-Commerce Marketing Manager 89750 104250 125000 Growth Marketing Manager 89250 106750 129750 Product Marketing Manager 88000 111750 134000 Demand Generation Manager 87250 103250 123750 Brand Manager 79250 95500 114250 Project Manager – Marketing and Creative 68250 81750 98250 Customer Experience Marketing Manager 59750 75000 89750 Media Director 97000 117250 137000 Digital Media Buyer 59500 69500 86250 Media Planner 59250 69500 84000 Marketing Analytics Specialist 68750 82750 104750 Market Researcher 57750 71750 88250 Event Manager 55250 67500 83000 Event Coordinator 44000 50750 59500

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