Marketing Analytics Manager

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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AB Testing
Analytics
Business Intelligence (BI)
CRM
Create Dashboards
Data Analysis
Data Analytics
Data Management
Data Quality
Database
Salary for Marketing Analytics Manager
95250 - 129000
25th percentile
95250
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
106750
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
129000
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 83250 105500 123250 Product Marketing Manager 86250 109500 141000 Growth Marketing Manager 81000 102500 124750 Demand Generation Manager 79000 99250 118750 E-Commerce Marketing Manager 80500 94500 115250 Brand Manager 77250 93000 111250 Project Manager – Marketing and Creative 66750 80000 96250 Customer Experience Marketing Manager 58500 73500 88000 Media Director 92250 111500 130250 Digital Media Buyer 59250 69250 84500 Media Planner 53500 63750 81500 Marketing Analytics Specialist 61250 77750 98750 Market Researcher 57000 68250 87250 Event Manager 54250 64500 77000 Event Coordinator 43250 50000 58500

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