Digital Marketing Manager

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Advertisements
Analytics
Brand Awareness
CRM
Campaign Planning
Database
Design
Digital
Digital Marketing
Email Campaigns
Salary for Digital Marketing Manager
78750 - 112500
25th percentile
78750
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
98500
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
112500
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 82750 98750 117750 Digital Marketing Specialist 55750 66750 79250 Digital Project Manager 72250 92250 109000 Web/Mobile Analytics Specialist 71250 85250 108250 Email Marketing Manager 67000 81750 101000 Email Marketing Specialist 51000 62000 73000 SEO Specialist 57250 75250 88500 Paid Search Specialist 54000 67000 82000 Marketing Automation Specialist 61250 74750 94000 Social Media Manager 60750 75750 93000 Social Media Specialist 50250 60000 71500 Digital Community Manager 52000 64250 74000

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