Social Media Manager

Social Media Manager Job Description

A social media manager implements an organization’s social media strategy to develop brand awareness, generate inbound traffic and encourage product adoption. This professional leads teams that create and publish content and maintain relationships with user communities on multiple platforms. Strategic thinking and strong project management and organizational skills are critical for this role. Candidates should have deep knowledge of all major social media platforms and maintain an awareness of emerging platforms. Experience using social media management systems like Hootsuite and tools such as Buffer and Klear may be required for this position.

Typical social media manager duties:

Reporting on the progress of various social media tactics using digital analytics and media-tracking tools

Coordinating activities with internal marketing and public relations teams to support their respective missions

Ensuring consistency in the voice of the brand/company and cultivating an engaged social media community

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Salary for Social Media Manager

62500 - 95500

Low

62500

The candidate is new to the role or has limited experience and is building necessary skills.

Mid

78750

The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.

High

95500

The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.

Projected salaries for related positions

Job title

Low

Mid

High

Content Strategist

72500

92750

113500

Content Manager

70750

84000

99750

Technical Writer – Marketing and Creative

68250

83500

97500

Proposal Specialist

69000

82750

93000

Copywriter

64500

79250

95250

Copy Editor

54250

70250

80250

Proofreader

49250

57750

68500

Social Media Specialist

51000

61250

72500

Community Manager

52750

65250

75250

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Social Media Manager

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels.

Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.

Social Media Manager