Content Strategist

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plansProviding guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategyManaging other employees and freelancers, maintaining budgets, and assisting with the integration of content

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AP Style
Assertion Markup Language
Blogging
Brand Awareness
Campaign Planning
Content Management System (CMS)
Content Strategy
Design
Digital
EO/IR systems
Salary for Content Strategist
67750 - 107000
25th percentile
67750
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
88250
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
107000
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Proposal Specialist 66750 80250 91000 Content Manager 68250 80000 96000 Copywriter 64500 78500 91500 Technical Writer – Marketing and Creative 65750 81250 93750 Interactive/Web Copywriter 61250 74250 94500 Copy Editor 51000 67000 76750 Proofreader 47500 56250 67000 Web Content Manager 61500 75250 91500 Web Content Coordinator 51000 59250 69250

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