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Copywriter

Copywriter Job Description

Copywriters compose clear, concise and grammatically correct copy using different writing styles that appeal to various target markets. They drive the creation of original concepts that result in effective and compelling communication for companies and their brands. Copywriters must have excellent interpersonal and communication skills and be self-motivated and well-organized. Creativity, attention to detail, adaptability and marketing knowledge are also required. Bilingual skills are valued, and experience with web markup languages and search engine optimization (SEO) is a big plus.

Typical copywriter duties:

Developing and maintaining a clear and consistent brand voiceAdhering to internal and external style guidesCollaborating with creative teams to develop content for product release, marketing and web campaigns, and other initiatives

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Salary for Copywriter
64500 - 95250
Low
64500
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
79250
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
95250
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Content Strategist 72500 92750 113500 Content Manager 70750 84000 99750 Technical Writer – Marketing and Creative 68250 83500 97500 Proposal Specialist 69000 82750 93000 Copy Editor 54250 70250 80250 Proofreader 49250 57750 68500 Social Media Manager 62500 78750 95500 Social Media Specialist 51000 61250 72500 Community Manager 52750 65250 75250

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.