Social Media Specialist

Social Media Specialist Job Description

Social media specialists identify, evaluate, select and monitor the most relevant social media channels for an organization. They also create and maintain up-to-date social media plans, and moderate and oversee an organization’s presence on social media. Excellent knowledge of social media platforms and best practices is a must for this position. Strong verbal and writing skills and the ability to manage multiple projects at once are also essential to success. Web design and publishing skills along with an understanding of search engine optimization (SEO) are also valued by many employers.

Typical social media specialist duties:

Collecting, analyzing and reporting on social media metrics to drive greater audience engagementResearching current and emerging social media trends to find new opportunities for business growthWorking with copywriters and designers to ensure the content published to social media channels is useful for and appealing to target audiences

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Advertisements
Analytics
Blogging
Brand Awareness
Campaign Planning
Design
Digital
Facebook Insights
Google Analytics
Google+
Salary for Social Media Specialist
50250 - 71500
25th percentile
50250
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
60000
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
71500
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 82750 98750 117750 Digital Marketing Manager 78750 98500 112500 Digital Marketing Specialist 55750 66750 79250 Digital Project Manager 72250 92250 109000 Web/Mobile Analytics Specialist 71250 85250 108250 Email Marketing Manager 67000 81750 101000 Email Marketing Specialist 51000 62000 73000 SEO Specialist 57250 75250 88500 Paid Search Specialist 54000 67000 82000 Marketing Automation Specialist 61250 74750 94000 Social Media Manager 60750 75750 93000 Digital Community Manager 52000 64250 74000

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