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Digital Marketing Specialist

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist
58500 - 82500
Low
58500
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
69000
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
82500
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 101000 117750 136750 Marketing Analytics Specialist 71000 85500 108000 Digital Strategist 93000 109500 129000 Growth Marketing Manager 91250 108750 133250 Demand Generation Manager 89000 105250 126250 E-Commerce Marketing Manager 90250 104500 126250 Performance Marketing Manager 75000 103000 131000 Digital Marketing Manager 80750 100750 115250 Digital Project Manager 76000 97250 113750 Email Marketing Manager 70250 89000 106750 Email Marketing Specialist 52500 65250 75250 Marketing Automation Specialist 70500 82750 97250 SEO Specialist 66000 76750 89750 Paid Search Specialist 63000 75000 85000

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.