Digital Marketing Specialist

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Advertisements
Analytics
Brand Awareness
CRM
Campaign Planning
Database
Design
Digital
Digital Marketing
Digital Media
Salary for Digital Marketing Specialist
55750 - 79250
25th percentile
55750
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
66750
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
79250
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 82750 98750 117750 Digital Marketing Manager 78750 98500 112500 Digital Project Manager 72250 92250 109000 Web/Mobile Analytics Specialist 71250 85250 108250 Email Marketing Manager 67000 81750 101000 Email Marketing Specialist 51000 62000 73000 SEO Specialist 57250 75250 88500 Paid Search Specialist 54000 67000 82000 Marketing Automation Specialist 61250 74750 94000 Social Media Manager 60750 75750 93000 Social Media Specialist 50250 60000 71500 Digital Community Manager 52000 64250 74000

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