Demand Generation Manager

Demand Generation Manager Job Description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

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Salary for Demand Generation Manager
79000 - 118750
25th percentile
79000
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
99250
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
118750
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 83250 105500 123250 Product Marketing Manager 86250 109500 141000 Growth Marketing Manager 81000 102500 124750 E-Commerce Marketing Manager 80500 94500 115250 Brand Manager 77250 93000 111250 Project Manager – Marketing and Creative 66750 80000 96250 Customer Experience Marketing Manager 58500 73500 88000 Media Director 92250 111500 130250 Digital Media Buyer 59250 69250 84500 Media Planner 53500 63750 81500 Marketing Analytics Manager 95250 106750 129000 Marketing Analytics Specialist 61250 77750 98750 Market Researcher 57000 68250 87250 Event Manager 54250 64500 77000 Event Coordinator 43250 50000 58500

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