E-Commerce Marketing Manager

E-Commerce Marketing Manager Job Description

E-commerce marketing managers develop and implement plans to achieve online marketing and sales goals through effective e-commerce. They may be expected to drive or contribute to search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behavior. This role also often includes training and leading an e-commerce marketing team. Employers look for candidates who are skilled at translating quantitative information into creative strategies.

Typical e-commerce marketing manager duties:

Developing project budgets and monitoring costsProviding status reports to project stakeholders, including business leadershipCollaborating with IT staff to improve customers’ online experience

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Brand Awareness
CRM
Campaign Planning
Content Management System (CMS)
Database
Design
EO/IR systems
Facebook Insights
Google AdWords
Google Analytics
Salary for E-Commerce Marketing Manager
80500 - 115250
25th percentile
80500
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
94500
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
115250
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 83250 105500 123250 Product Marketing Manager 86250 109500 141000 Growth Marketing Manager 81000 102500 124750 Demand Generation Manager 79000 99250 118750 Brand Manager 77250 93000 111250 Project Manager – Marketing and Creative 66750 80000 96250 Customer Experience Marketing Manager 58500 73500 88000 Media Director 92250 111500 130250 Digital Media Buyer 59250 69250 84500 Media Planner 53500 63750 81500 Marketing Analytics Manager 95250 106750 129000 Marketing Analytics Specialist 61250 77750 98750 Market Researcher 57000 68250 87250 Event Manager 54250 64500 77000 Event Coordinator 43250 50000 58500

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