We are looking for an Email Marketing Manager to oversee the creation and execution of impactful email campaigns that enhance customer engagement and drive revenue growth. This position combines strategic thinking, data-driven decision-making, and technical expertise to deliver personalized and effective messaging. Based in Miami, Florida, this role offers the opportunity to contribute to brand loyalty and customer satisfaction through innovative email marketing strategies.<br><br>Responsibilities:<br>• Design and implement targeted email campaigns to boost customer retention and encourage repeat purchases.<br>• Develop and execute A/B testing strategies to optimize subject lines, content, placement, and send times for improved performance.<br>• Troubleshoot and resolve technical issues related to automation triggers and data synchronization to ensure seamless campaign delivery.<br>• Create and refine automated customer journeys, such as welcome series, abandoned cart reminders, post-purchase follow-ups, and win-back sequences.<br>• Regularly review and enhance automated workflows to eliminate friction points and uncover opportunities for incremental revenue growth.<br>• Monitor and analyze key performance indicators, including open rates, click-through rates, conversion rates, and revenue metrics.<br>• Provide actionable insights based on campaign data to inform strategies for scaling and improving customer engagement.<br>• Collaborate with internal teams to ensure email designs align with brand standards and deliver a consistent customer experience.
We are looking for an experienced Email Marketing Manager to join our team on a long-term contract basis. This role is ideal for someone who is detail oriented, thrives in a dynamic environment, and is passionate about crafting impactful email campaigns. The position requires expertise in email marketing platforms, a strong background in campaign management, and familiarity with industries such as beauty and pet care.<br><br>Responsibilities:<br>• Design and execute engaging email marketing campaigns to drive customer engagement and sales.<br>• Utilize Klaviyo to manage email workflows and ensure campaigns are optimized for maximum effectiveness.<br>• Collaborate with internal teams to align email strategies with broader marketing goals.<br>• Analyze campaign performance metrics and provide actionable insights for improvement.<br>• Create visually appealing email designs that align with brand guidelines.<br>• Maintain and update mailing lists to ensure accurate targeting.<br>• Monitor industry trends to stay ahead of best practices in email marketing.<br>• Work with platforms such as Shopify to integrate email campaigns seamlessly.<br>• Manage communication schedules and ensure timely delivery of content.<br>• Troubleshoot technical issues related to email platforms and ensure smooth operations.
We are looking for an experienced Digital Marketing Manager to lead and optimize online marketing strategies for our organization. This role is ideal for a detail-oriented individual with a strong ability to develop impactful campaigns across various digital platforms. The successful candidate will play a key role in driving engagement, brand visibility, and measurable business growth. <br> Responsibilities: • Develop and implement comprehensive digital marketing strategies tailored to business objectives. • Manage and optimize email marketing campaigns to increase customer engagement and retention. • Oversee paid social media campaigns, ensuring impactful targeting and ROI. • Analyze performance metrics using tools like Google Analytics to inform marketing decisions. • Create and manage Google Ads campaigns to drive traffic and conversions. • Collaborate with cross-functional teams to align marketing initiatives with overall business goals. • Stay updated on industry trends and emerging technologies to enhance digital marketing efforts. • Monitor and report on campaign performance, providing actionable insights for improvement. • Develop strategies to enhance brand visibility across multiple digital channels. • Ensure marketing content aligns with branding guidelines and resonates with target audiences. <br> The salary range for this position is $90,000 - $130,000. This position includes Benefits available to permanent professionals, include medical, dental, vision, PTO, holidays, 401(k), etc.. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.
<p>We are seeking an experienced Digital Marketing Manager to own and optimize all paid digital campaigns focused on growing membership, driving event attendance, boosting product/service sales, and building brand initiatives. This pivotal role will lead paid marketing on LinkedIn, Meta, Google Ads, programmatic/display, and retargeting channels—overseeing everything from strategy and execution to reporting and analysis.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Plan, build, launch, and optimize paid media campaigns across LinkedIn, Meta (Facebook/Instagram), Google Ads, display/programmatic, and retargeting platforms.</li><li>Develop and execute campaigns supporting membership, events, products/services, and brand initiatives, ensuring strong ROI and performance.</li><li>Manage campaign budgets, pacing, creative rotation, and audience targeting for maximum impact.</li><li>Maintain clear performance benchmarks and implement ongoing A/B, multi-variant, creative, and landing page testing to drive improvements.</li><li>Build and maintain UTMs and tracking infrastructure, ensuring accurate flow of campaign data into analytics and reporting platforms.</li><li>Serve as data owner for campaign performance, web analytics, attribution, and engagement metrics.</li><li>Create, manage, and present dashboards and weekly/monthly reports visualizing campaign performance, ROI, and recommended optimizations or next steps.</li><li>Analyze traffic, conversion rates, channel performance, and lead quality, sharing actionable insights with stakeholders.</li><li>Collaborate closely with email marketing teams to tie paid media results to downstream business outcomes (registrations, renewals, purchases, etc.).</li><li>Maintain a centralized performance repository to track benchmarks, trends, and learnings across all digital campaigns.</li><li>Build and update the digital campaign playbook, including QA checklists, documentation, and roles/workflows.</li><li>Stay up to date on new digital ad tools, platforms, and AI capabilities—especially those accelerating campaign speed or improving return on ad spend.</li><li>Implement efficient, repeatable campaign testing frameworks for continual optimization.</li></ul><p><br></p>
<p>We are looking for a skilled <strong>Digital Marketing Manager</strong> to join our team in Redmond, Washington. This long-term contract position offers the opportunity to create impactful strategies across social media, email campaigns, and paid advertisements. You will play an essential role in developing and managing marketing initiatives to drive engagement and growth.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement effective digital marketing strategies across multiple channels, including social media and email.</p><p>• Create engaging and innovative content to enhance brand visibility and audience interaction.</p><p>• Monitor and analyze campaign performance using tools such as Google Analytics to optimize results.</p><p>• Manage paid social and Google Ads campaigns to ensure maximum ROI.</p><p>• Collaborate with cross-functional teams to align marketing efforts with business goals.</p><p>• Identify trends and opportunities in the digital space to improve campaign effectiveness.</p><p>• Ensure consistent messaging and branding across all digital platforms.</p><p>• Track and report on key performance indicators to measure success and inform future strategies.</p><p>• Research competitors and market trends to stay ahead in the industry.Robert Half is seeking a mid-level Digital Marketing Specialist for a contract-to-hire role in the Greater Seattle area. The ideal candidate has 2–4 years of experience managing multiple social media channels and developing strategic, engaging content to support product marketing efforts.</p><p><br></p><p>📅 Contract Type: Contract-to-Hire (duration TBD)</p><p> 💲 Pay: $37–$39/hour (W2)</p><p> 📍 Location: Eastside of Greater Seattle (Hybrid – 3 days onsite)</p><p> ⏰ Schedule: M–F, 40 hours/week</p><p> 🛠️ Tools: Social media platforms, social listening tools, video editing apps</p><p> 🚀 Start Date: ASAP / TBD</p><p><br></p><p>✨Responsibilities: </p><ul><li>Manage all social media accounts, including posting schedules, paid ads, and campaign execution</li><li>Assist with or directly manage paid social campaigns (boosted posts, ads, A/B tests, basic setup)</li><li>Create and curate content across multiple channels</li><li>Pull performance metrics and optimize content accordingly</li><li>Use insights and social listening tools to inform ongoing strategy</li><li>Edit videos and design content using Canva, Adobe Creative Suite, and other creative apps</li><li>Attend monthly or quarterly events to capture content</li><li>Assist with webinars and other virtual events</li><li>Support the digital marketing team with broader goals and initiatives</li></ul><p><br></p><p><br></p>
We are looking for a highly skilled Digital Marketing Manager to join our team in Miami, Florida. This role is ideal for an innovative marketer with a strong focus on performance-based strategies and data-driven decision-making. As a Contract to permanent position, this opportunity offers growth and collaboration in driving impactful campaigns that enhance acquisition and conversion rates.<br><br>Responsibilities:<br>• Lead the development and execution of performance-driven marketing campaigns across multiple paid media channels.<br>• Design and implement strategies focused on acquisition and conversion within short decision cycles.<br>• Utilize audience modeling techniques, such as lookalikes, interest modeling, and retargeting, to target and convert high-value prospects.<br>• Manage dynamic advertising tools including dynamic search ads, dynamic creative optimization, and dynamic travel ads.<br>• Conduct A/B testing to refine campaign effectiveness and optimize results.<br>• Monitor campaign performance using advanced attribution tools, including Adobe Analytics.<br>• Oversee affiliate program activities to drive engagement and revenue.<br>• Prioritize cost-efficiency in all campaigns while maintaining high-quality outcomes.<br>• Analyze data to guide strategic decisions and continuously improve marketing performance.
We are looking for a dynamic Marketing Manager to join our team in Cypress, Texas. In this role, you will lead strategic marketing initiatives and drive brand awareness across various platforms. The ideal candidate is highly skilled in both digital and traditional marketing strategies and has a proven track record of managing successful campaigns.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies to enhance brand visibility and reach target audiences.<br>• Plan and manage digital marketing campaigns, including email marketing, social media, and content creation.<br>• Organize and oversee community and charity events to strengthen local engagement and brand presence.<br>• Collaborate with external agencies to create impactful marketing materials and ensure consistent messaging.<br>• Monitor social media trends and manage community interactions to build a strong online presence.<br>• Coordinate podcasts and other media projects to effectively communicate brand values and initiatives.<br>• Analyze campaign performance metrics to optimize strategies and improve ROI.<br>• Manage event logistics, from planning to execution, ensuring seamless delivery.<br>• Lead efforts in B2B marketing to establish and nurture business relationships.<br>• Stay updated on industry trends and innovations to maintain a competitive edge.
We are looking for an experienced Regional Marketing Manager to join our team in Shakopee, Minnesota. In this role, you will collaborate closely with sales representatives and customers to create tailored marketing strategies that align with business goals. You will oversee the execution of both traditional and digital marketing projects, ensuring they are delivered effectively and yield measurable results.<br><br>Responsibilities:<br>• Partner with sales teams to develop localized customer marketing plans and identify opportunities for growth.<br>• Engage with customers in meetings and calls to discuss marketing strategies and present company capabilities.<br>• Provide data-driven recommendations to customers on marketing timing, effectiveness, and optimization strategies.<br>• Oversee the implementation of customized marketing campaigns, including print and digital tactics such as advertisements, direct mail, and online promotions.<br>• Coordinate with vendors to manage marketing project execution, ensuring customer expectations are met.<br>• Act as a liaison between vendors and customers during the proofing process, ensuring quality and accuracy.<br>• Collect and analyze marketing data to assess the impact and performance of campaigns.<br>• Prepare and deliver detailed reports and summaries on marketing program outcomes to sales representatives and other stakeholders.<br>• Present quarterly marketing performance summaries to regional teams, highlighting key insights and recommendations.
<p>We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful marketing campaigns in the eye care (ophthalmic and optometric) sectors. This role demands a deep understanding of clinical messaging, competitive positioning, and retail marketing strategies to enhance product adoption and customer loyalty. The ideal candidate will possess both a strategic mindset and hands-on expertise to execute integrated marketing programs effectively.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive annual marketing plans for key product lines, ensuring alignment with organizational goals.</p><p>• Lead the coordination and execution of new product launches, delivering campaigns that resonate with target audiences.</p><p>• Partner with sales teams and key opinion leaders (KOLs) to craft innovative programs supporting clinical practices and patient care.</p><p>• Monitor and analyze marketing campaign performance using analytics tools, adjusting strategies to maximize effectiveness and lead quality.</p><p>• Manage collaborations with industry associations to strengthen partnerships and expand market reach.</p><p>• Organize continuing education events, webinars, and other initiatives to engage healthcare practitioners and showcase product benefits.</p><p>• Work closely with regulatory and compliance teams to ensure all promotional materials meet industry standards.</p><p>• Oversee marketing budgets, vendor relationships, and project timelines to ensure efficient resource utilization.</p>
<p>We are seeking a strategic and hands-on Marketing Manager to lead the planning and execution of integrated marketing initiatives that drive brand awareness, demand generation, and customer engagement. This role will partner cross-functionally to ensure marketing efforts align with business objectives and deliver measurable results.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute comprehensive marketing strategies and campaigns across digital and traditional channels</li><li>Manage campaign planning, timelines, budgets, and performance tracking</li><li>Lead content and messaging development to ensure brand consistency</li><li>Oversee website, email, social media, and paid media initiatives</li><li>Analyze performance metrics and translate insights into actionable recommendations</li><li>Collaborate with sales, product, and leadership teams to support growth initiatives</li><li>Manage external vendors, agencies, and freelancers as needed</li><li>Mentor or oversee junior marketing team members</li></ul><p><br></p>
<p>We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize digital campaigns that drive brand awareness, lead generation, and revenue growth. This role requires a strategic thinker with hands-on experience in paid media, email marketing, SEO, content strategy, and analytics.</p><p><br></p><p>Key Responsibilities</p><ul><li>Develop and execute multi-channel digital marketing campaigns (paid search, paid social, display, and email)</li><li>Manage and optimize campaigns across platforms such as <strong>Google Ads</strong>, <strong>Meta Ads Manager</strong>, and LinkedIn</li><li>Monitor SEO performance and implement on-page and off-page optimization strategies</li><li>Create and manage content for websites, blogs, landing pages, and email campaigns</li><li>Analyze performance metrics using tools such as <strong>Google Analytics</strong>, Google Search Console, and marketing automation platforms</li><li>Conduct A/B testing to improve conversion rates and engagement</li><li>Manage website updates through CMS platforms (e.g., WordPress)</li><li>Track KPIs and prepare performance reports with actionable insights</li><li>Collaborate with creative, sales, and cross-functional teams to align messaging and campaigns</li><li>Stay up to date with digital marketing trends, tools, and best practices</li></ul><p><br></p>
<p><strong>Email Marketing Specialist (B2B)</strong></p><p><strong>Location:</strong> Remote (9:00 AM – 5:00 PM ET) <strong>Type:</strong> Long-term Contract (Potential for Hire) <strong>Experience:</strong> High-Volume B2B Email Marketing</p><p><br></p><p><strong>The Role</strong></p><p>We are seeking a skilled and efficient <strong>Email Specialist</strong> to drive high-volume B2B digital marketing campaigns across email, SMS, and omni-channel platforms. In this role, you will be the engine behind our transactional and promotional campaigns, directly supporting customer engagement, product adoption, and sales growth.</p><p>Collaborating closely with the Digital Marketing & Operations team, you will plan, develop, and launch a fast-paced schedule of campaigns that reach a global professional audience.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Campaign Execution:</strong> Build, test, and deploy complex lifecycle campaigns. You will optimize every send for delivery, mobile responsiveness, accessibility, and consistent platform rendering.</li><li><strong>Strategic Planning:</strong> Define critical campaign parameters, including audience segmentation, suppression logic, send frequency, and deployment schedules.</li><li><strong>Platform Management:</strong> Oversee the end-to-end setup, template creation, and integration processes within <strong>Salesforce Marketing Cloud (SFMC)</strong>.</li><li><strong>Quality Assurance & Compliance:</strong> Conduct rigorous end-to-end QA checks to ensure outbound accuracy. Maintain list health, domain authentication, and strict adherence to global compliance standards (e.g., CAN-SPAM, GDPR).</li><li><strong>Trend Monitoring:</strong> Stay at the forefront of the industry by monitoring emerging email tools and best practices using resources like Litmus or Email on Acid.</li></ul><p><strong>What You Bring</strong></p><ul><li><strong>Technical Expertise:</strong> Proven experience managing high-volume email marketing campaigns. <strong>Salesforce Marketing Cloud (SFMC)</strong> experience and proficiency with HTML drag-and-drop editors are highly preferred.</li><li><strong>Operational Excellence:</strong> Familiarity with email testing tools and a deep understanding of compliance regulations (CAN-SPAM, GDPR).</li><li><strong>Education:</strong> Bachelor’s degree in Business, Communications, Marketing, IT, or a related field.</li><li><strong>Mindset:</strong> A design-focused eye with extreme attention to detail. You are a multitasker who can manage a high-volume workload without sacrificing quality.</li></ul><p><br></p>
<p>We are seeking a results-driven Digital Marketing Specialist to support the planning, execution, and optimization of multi-channel marketing campaigns. This role will play a key part in driving brand awareness, lead generation, and engagement through digital platforms.</p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and optimize digital campaigns across channels such as email, paid media, social, and web</li><li>Manage and update website content, landing pages, and campaign assets</li><li>Analyze campaign performance and provide actionable insights and reporting</li><li>Support SEO/SEM initiatives, including keyword research and on-page optimization</li><li>Collaborate with creative and content teams to develop compelling marketing materials</li><li>Monitor industry trends and recommend new tactics to improve performance</li><li>Maintain marketing calendars and ensure projects are delivered on time</li></ul><p><br></p>
<p>We are looking for a Marketing Project Manager to join our team on a long-term contract basis. This opportunity will focus on delivering impactful marketing strategies and fostering brand growth in a detail-oriented services environment. The ideal candidate will excel in project management, communication, and collaboration to drive marketing initiatives to success.</p><p><br></p><p>Responsibilities:</p><p>• Organize and lead meetings with industry group leaders to present project updates, strategies, and outcomes.</p><p>• Provide detailed progress reports and insights to internal stakeholders and leadership on marketing projects.</p><p>• Collaborate on regional marketing initiatives alongside the Marketing Manager.</p><p>• Utilize project management tools effectively to ensure streamlined workflows, adherence to deadlines, and thorough documentation.</p><p>• Develop and execute B2B marketing campaigns to enhance brand awareness and client engagement.</p><p>• Coordinate digital marketing strategies to improve online presence and audience reach.</p><p>• Plan and implement email marketing campaigns to target key demographics and achieve campaign goals.</p><p>• Create and manage marketing materials to align with branding and business objectives.</p><p>• Monitor and analyze campaign performance to identify areas for improvement and optimize results.</p>
We are looking for an experienced Marketing/Communications Manager to lead dynamic marketing strategies and enhance brand visibility. This role requires a creative, detail-oriented individual with expertise in crafting compelling campaigns, managing communication channels, and driving audience engagement. Join us in Plymouth Meeting, Pennsylvania, to make an impact with your innovative ideas and leadership skills.<br><br>Responsibilities:<br>• Develop and implement marketing campaigns across various channels, including email, social media, and digital platforms.<br>• Oversee the creation and distribution of engaging content tailored to target audiences.<br>• Manage social media accounts, ensuring consistent branding and audience growth.<br>• Collaborate with internal teams to align marketing strategies with business objectives.<br>• Analyze campaign performance and provide insights to improve future initiatives.<br>• Create and edit compelling copy for advertisements, newsletters, and other marketing materials.<br>• Lead the planning and execution of communication strategies to enhance brand reputation.<br>• Stay updated on industry trends and incorporate best practices into marketing efforts.<br>• Build and maintain relationships with stakeholders and external partners.<br>• Coordinate with designers and other team members to produce high-quality marketing assets.
We are looking for an experienced Digital Marketing Specialist to join our team in New York, New York. In this long-term contract role, you will be responsible for developing and executing impactful online marketing strategies to drive engagement and enhance brand visibility. The ideal candidate will have a strong command of digital tools and platforms, with a proven ability to optimize campaigns for performance and results.<br><br>Responsibilities:<br>• Design and implement effective digital marketing strategies to achieve business objectives.<br>• Manage and optimize Google Ads campaigns to maximize ROI and reach target audiences.<br>• Analyze website traffic and user behavior using Google Analytics to improve performance metrics.<br>• Develop and execute email marketing campaigns that drive customer engagement and conversions.<br>• Conduct keyword research and implement SEO strategies to enhance online visibility.<br>• Track and report on campaign performance, providing actionable insights for continuous improvement.<br>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.<br>• Stay updated on digital marketing trends and technologies to ensure strategies remain competitive.<br>• Monitor competitor activities and market trends to identify opportunities for growth.<br>• Create and manage content for social media platforms to increase brand awareness.
We are looking for a skilled Digital Marketing Specialist to join our team in New York, New York. In this role, you will be responsible for developing and executing impactful marketing strategies across various digital channels. This is a fantastic opportunity for professionals passionate about driving online engagement and achieving measurable results. This is a long-term contract position.<br><br>Responsibilities:<br>• Develop and implement digital marketing strategies to drive brand awareness and online visibility.<br>• Create, manage, and optimize Google Ads campaigns to achieve targeted outcomes.<br>• Monitor and analyze website traffic using Google Analytics to identify trends and opportunities.<br>• Design and execute email marketing campaigns that resonate with target audiences.<br>• Collaborate with cross-functional teams to align marketing strategies with business goals.<br>• Conduct keyword research and implement SEO best practices to improve search engine rankings.<br>• Track and report performance metrics to measure the effectiveness of marketing efforts.<br>• Stay updated on industry trends and emerging tools to maintain a competitive edge.<br>• Manage budgets and allocate resources effectively across different marketing initiatives.<br>• Ensure all campaigns comply with legal and ethical standards.
We are looking for a highly skilled Senior Marketing Manager to lead and elevate our marketing initiatives in College Park, Georgia. This role will involve creating and implementing innovative strategies to drive engagement, promote brand identity, and achieve organizational goals. The ideal candidate will bring a strong background in marketing leadership, team management, and project coordination.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies aligned with organizational objectives.<br>• Conduct discovery meetings with stakeholders to define campaign goals and identify target demographics.<br>• Manage the marketing budget, ensuring effective allocation of resources to various initiatives.<br>• Design and execute marketing campaigns across multiple channels, including digital, advertising, and content creation.<br>• Coordinate event logistics by preparing detailed documents, such as rundowns, technical riders, and run-of-show plans.<br>• Research market trends, customer preferences, and competitor activities to inform marketing plans.<br>• Recommend operational and service changes based on market insights and analysis.<br>• Present campaign proposals to stakeholders, including visual concepts, promotional strategies, and event plans.<br>• Collaborate with internal teams and external partners to ensure cohesive execution of marketing efforts.<br>• Monitor campaign performance and present data-driven insights to stakeholders for continuous improvement.
We are looking for a dynamic Marketing Manager to join our team in Miami, Florida. In this role, you will oversee innovative marketing strategies for real estate developments, ensuring seamless collaboration with creative agencies, PR teams, and social media partners. This position offers the opportunity to lead impactful campaigns, manage events, and contribute to the broader marketing initiatives of our organization.<br><br>Responsibilities:<br>• Represent marketing initiatives in weekly development division management meetings, sharing updates and agendas with the team.<br>• Act as the lead marketing manager for assigned development accounts, coordinating creative efforts and collaborating with external agencies and partners.<br>• Organize and lead regular meetings with developers, presenting updates, tracking key initiatives, and maintaining detailed follow-up documentation.<br>• Develop tailored marketing strategies for exclusive developments, including production calendars to guide content creation and design teams.<br>• Partner with leadership to ensure alignment on messaging, copy, and visual direction for all marketing deliverables.<br>• Plan and execute recurring marketing campaigns such as digital newsletters, event invitations, and corporate advertising across digital and print platforms.<br>• Manage collaborations with PR agencies and social media teams to deliver consistent development updates and engaging content.<br>• Facilitate social media training sessions for development agents and general brokerage teams.<br>• Coordinate marketing inclusion in broader corporate initiatives, such as advertisements and market reports, in partnership with the real estate marketing lead.<br>• Oversee event planning for developments, including broker open houses, receptions, sponsorships, and corporate events, ensuring smooth execution and vendor coordination.
We are looking for a skilled Marketing and Communications Manager to oversee the development and implementation of marketing strategies for our program in Houston, Texas. This long-term contract position requires a detail-oriented individual who can manage promotional materials, media relations, and digital campaigns while ensuring brand consistency and impactful communication. The ideal candidate will bring creativity and strategic thinking to elevate the program's visibility and engagement.<br><br>Responsibilities:<br>• Develop and design marketing materials such as brochures, newsletters, annual reports, and other promotional content to support program visibility.<br>• Oversee the creation, maintenance, and updates to program websites to ensure accurate and engaging digital presence.<br>• Coordinate graphic design, printing, and publication services by managing vendors and external partners effectively.<br>• Write and distribute press releases and news updates to enhance media coverage and program awareness.<br>• Build and nurture positive relationships with media organizations and collaborate with the university's media relations team.<br>• Plan and execute advertising, marketing initiatives, and promotional strategies for events and special programs.<br>• Participate in strategic planning sessions to align marketing goals with the program's objectives.<br>• Create, edit, and refine content for articles, speeches, and other communication projects as required.<br>• Manage digital campaigns and promotional events to boost program visibility and engagement.
<p><br></p><p>Digital Marketing Analyst</p><p>The Digital Marketing Analyst evaluates campaign performance across channels and provides actionable insights to improve ROI.</p><p>Responsibilities:</p><p> • Analyze paid media, email, and web performance data</p><p> • Develop performance dashboards and reports</p><p> • Identify trends and optimization opportunities</p><p> • Support forecasting and budget allocation decisions</p><p><br></p>
We are looking for an experienced Content Marketing Manager to join our team in Ann Arbor, Michigan. This is a contract-to-permanent position that requires a strategic thinker capable of managing multiple priorities in a fast-paced environment. The ideal candidate will collaborate closely with internal teams to develop and execute comprehensive content strategies that align with business goals.<br><br>Responsibilities:<br>• Develop and implement content strategies that support integrated marketing initiatives, including PR and social media campaigns.<br>• Collaborate closely with the social media team to create and maintain a content calendar that aligns with organizational objectives.<br>• Oversee the creation and editing of high-quality content across various platforms, including blogs, press releases, and billboard messaging.<br>• Manage both organic and paid social media content to maximize audience engagement and reach.<br>• Provide strategic direction for corporate communications and ensure consistency in messaging.<br>• Analyze content performance metrics to refine strategies and improve effectiveness.<br>• Partner with creative teams to ensure content aligns with branding and marketing goals.<br>• Stay informed about emerging technologies, including AI platforms, to enhance content development processes.<br>• Coordinate with internal and external writers to ensure timely delivery of content.<br>• Maintain a collaborative approach to work, fostering partnerships across departments.
<p>Demand Generation & ABM Coordinator (Contract)</p><p><strong>Contract Duration:</strong> March - July</p><p><strong>Reports to:</strong> ABM Contractor / Global Campaigns Lead</p><p>Role Overview</p><p><br></p><p>We are seeking a proactive, execution-oriented <strong>Demand Generation & ABM Coordinator</strong> to join our Global Campaigns team. Your mission is to provide tactical support for our high-priority marketing programs, ensuring our campaigns are built, launched, and tracked with precision.</p><p><br></p><p>While you will specifically support our Account-Based Marketing (ABM) efforts, we are looking for a well-rounded Demand Gen specialist who understands how to move prospects through a funnel. This is a "doing" role—perfect for someone who enjoys the technical side of marketing and wants to see their work directly impact the sales pipeline.</p><p>Key Responsibilities</p><ul><li><strong>Campaign Deployment:</strong> Support the execution of multi-channel campaigns (email, paid social, webinars, and direct mail) targeting specific high-value accounts.</li><li><strong>MarTech Orchestration:</strong> Work within our marketing stack (e.g., HubSpot, Marketo, Salesforce) to build landing pages, set up email sequences, and manage list segmentations.</li><li><strong>Account-Based Logistics:</strong> Coordinate the "swag" and direct mail process—managing vendors, tracking shipments, and alerting Sales when a gift has been delivered.</li><li><strong>Data Management:</strong> Ensure account lists are clean and correctly tagged in the CRM. Help "bridge the gap" between marketing intent data and sales action.</li><li><strong>Sales Enablement:</strong> Package campaign materials (email templates, one-pagers, social snippets) for Sales reps to use in their outreach.</li><li><strong>Performance Tracking:</strong> Assist in pulling data for weekly reports to show how target accounts are engaging with our content.</li></ul><p>Required Qualifications</p><ul><li><strong>1–2 years of experience</strong> in B2B Demand Generation, Marketing Operations, or Digital Marketing.</li><li><strong>Hands-on Tool Experience:</strong> You must be comfortable inside a Marketing Automation platform (Marketo, HubSpot, Pardot) and a CRM (Salesforce).</li><li><strong>Process-Driven:</strong> You enjoy creating checklists and ensuring no detail is overlooked in a campaign launch.</li><li><strong>Collaborative Spirit:</strong> You can work cross-functionally with Content, Design, and Sales to get things across the finish line.</li><li><strong>Fast Learner:</strong> You don’t need to be an ABM expert on day one, but you are eager to learn the principles of account-based targeting.</li></ul><p><br></p>
<p>The Digital Marketing Analyst leverages data to measure marketing effectiveness and provide insights that drive strategy and performance improvements.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Analyze website, campaign, and customer data</li><li>Build dashboards and performance reports</li><li>Track KPIs including traffic, conversions, CAC, and ROI</li><li>Identify trends and optimization opportunities</li><li>Collaborate with marketing and leadership teams</li></ul><p><br></p>
