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SEO Specialist

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical seo specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist
65750 - 89750
25th percentile
65750
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
76500
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
89750
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 88500 104250 122750 Digital Marketing Manager 79500 99250 113500 Digital Marketing Specialist 56750 67750 80500 Digital Project Manager 73250 93750 110750 Email Marketing Manager 68500 86750 103250 Email Marketing Specialist 51250 63500 73250 Marketing Automation Specialist 69500 80250 94500 Paid Search Specialist 61750 73500 83250 Social Media Manager 62500 78000 95500 Social Media Specialist 51000 61000 72500 Digital Community Manager 52750 65250 75250

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