Vice President of Marketing

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing
135250 - 191500
25th percentile
135250
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
160000
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
191500
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Chief Marketing Officer 154250 189750 242500 Marketing Director 97750 118500 147250 Marketing Manager 79500 99000 111000 Marketing Coordinator 47500 57250 68750

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