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Marketing Manager

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Salary for Marketing Manager
90250 - 127500
Low
90250
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
108000
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
127500
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 170500 204250 248750 Vice President of Marketing 147750 173500 198250 Marketing Director 108750 132250 164500 Product Manager 92750 119250 139250 Product Marketing Manager 89750 113000 137000 Marketing Coordinator 50250 62250 75750 Brand Manager 80750 96500 115500 Project Manager 69500 82500 100000 Customer Experience Marketing Manager 59750 75000 89750 Market Researcher 59000 73250 90000 Media Director 97000 117250 137000 Media Buyer 61500 71000 86250 Media Planner 60250 70000 84000 Communications Manager 77750 91250 105000 Communications Specialist 54500 64250 78000 Event Manager 56000 68750 84500 Event Coordinator 44000 51000 59750

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.