Marketing Director

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Advertisements
Brand Awareness
CRM
Campaign Planning
Database
Design
Digital
EO/IR systems
Facebook Insights
Google Analytics
Salary for Marketing Director
97750 - 147250
25th percentile
97750
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
118500
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
147250
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Chief Marketing Officer 154250 189750 242500 Vice President of Marketing 135250 160000 191500 Marketing Manager 79500 99000 111000 Marketing Coordinator 47500 57250 68750

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