Market Researcher

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditionsWorking closely with brand/product managers to help assess customer needs and new product opportunitiesConsolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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About Time
Assertion Markup Language
Conductivity
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Customer Service
Data Entry
Database
EO/IR systems
Facebook Insights
Inbound Outbound Calls
Salary for Market Researcher
57000 - 87250
25th percentile
57000
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
68250
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
87250
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 83250 105500 123250 Product Marketing Manager 86250 109500 141000 Growth Marketing Manager 81000 102500 124750 Demand Generation Manager 79000 99250 118750 E-Commerce Marketing Manager 80500 94500 115250 Brand Manager 77250 93000 111250 Project Manager – Marketing and Creative 66750 80000 96250 Customer Experience Marketing Manager 58500 73500 88000 Media Director 92250 111500 130250 Digital Media Buyer 59250 69250 84500 Media Planner 53500 63750 81500 Marketing Analytics Manager 95250 106750 129000 Marketing Analytics Specialist 61250 77750 98750 Event Manager 54250 64500 77000 Event Coordinator 43250 50000 58500

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