Digital Media Buyer

Digital Media Buyer Job Description

Digital media buyers negotiate with media sales representatives to buy and place advertising on digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking, and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical digital media buyer duties include:

Collaborating with account managers, media planners, and design and production personnel to plan and optimize media campaigns Using market research, like demographics and ratings, to select the best placements for an advertising campaign Comparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Advertisements
Broadcast
Cabling
Campaign Planning
Contracts
Database
Digital
EO/IR systems
Facebook Insights
GMail
Salary for Digital Media Buyer
59250 - 84500
25th percentile
59250
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
69250
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
84500
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 83250 105500 123250 Product Marketing Manager 86250 109500 141000 Growth Marketing Manager 81000 102500 124750 Demand Generation Manager 79000 99250 118750 E-Commerce Marketing Manager 80500 94500 115250 Brand Manager 77250 93000 111250 Project Manager – Marketing and Creative 66750 80000 96250 Customer Experience Marketing Manager 58500 73500 88000 Media Director 92250 111500 130250 Media Planner 53500 63750 81500 Marketing Analytics Manager 95250 106750 129000 Marketing Analytics Specialist 61250 77750 98750 Market Researcher 57000 68250 87250 Event Manager 54250 64500 77000 Event Coordinator 43250 50000 58500

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