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Media Planner

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner
60250 - 84000
Low
60250
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
70000
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
84000
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 170500 204250 248750 Vice President of Marketing 147750 173500 198250 Marketing Director 108750 132250 164500 Product Manager 92750 119250 139250 Product Marketing Manager 89750 113000 137000 Marketing Manager 90250 108000 127500 Marketing Coordinator 50250 62250 75750 Brand Manager 80750 96500 115500 Project Manager 69500 82500 100000 Customer Experience Marketing Manager 59750 75000 89750 Market Researcher 59000 73250 90000 Media Director 97000 117250 137000 Media Buyer 61500 71000 86250 Communications Manager 77750 91250 105000 Communications Specialist 54500 64250 78000 Event Manager 56000 68750 84500 Event Coordinator 44000 51000 59750

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.