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Media Planner

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner
59250 - 84000
25th percentile
59250
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
69500
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
84000
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 91750 116250 135750 E-Commerce Marketing Manager 89750 104250 125000 Growth Marketing Manager 89250 106750 129750 Product Marketing Manager 88000 111750 134000 Demand Generation Manager 87250 103250 123750 Brand Manager 79250 95500 114250 Project Manager – Marketing and Creative 68250 81750 98250 Customer Experience Marketing Manager 59750 75000 89750 Media Director 97000 117250 137000 Digital Media Buyer 59500 69500 86250 Marketing Analytics Manager 97250 113500 131750 Marketing Analytics Specialist 68750 82750 104750 Market Researcher 57750 71750 88250 Event Manager 55250 67500 83000 Event Coordinator 44000 50750 59500

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