Product Marketing Manager

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager
86250 - 141000
25th percentile
86250
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
109500
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
141000
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 83250 105500 123250 Growth Marketing Manager 81000 102500 124750 Demand Generation Manager 79000 99250 118750 E-Commerce Marketing Manager 80500 94500 115250 Brand Manager 77250 93000 111250 Project Manager – Marketing and Creative 66750 80000 96250 Customer Experience Marketing Manager 58500 73500 88000 Media Director 92250 111500 130250 Digital Media Buyer 59250 69250 84500 Media Planner 53500 63750 81500 Marketing Analytics Manager 95250 106750 129000 Marketing Analytics Specialist 61250 77750 98750 Market Researcher 57000 68250 87250 Event Manager 54250 64500 77000 Event Coordinator 43250 50000 58500

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