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Communications Specialist

Communications Specialist Job Description

Communications specialists support the development and delivery of internal and external messaging for companies across various platforms. This role requires strong writing, editing and organizational skills and the ability to tailor content to diverse audiences. They play a key role in maintaining brand consistency, supporting media outreach and enhancing employee engagement.Professionals in this role collaborate with marketing, HR and leadership teams to execute campaigns, manage content calendars and monitor communication effectiveness. Communications specialists increasingly use AI-powered tools to streamline workflows, personalize messaging and analyze audience sentiment.

Typical communications specialist duties:

Drafting and editing content for newsletters, press releases, executive communications and social mediaSupporting internal communication initiatives that promote organizational culture, values and company updatesAssisting with media relations, including outreach, monitoring and reportingUsing AI tools to generate content ideas, optimize messaging and track engagement metricsMaintaining editorial calendars and ensuring timely delivery of communication materialsCollaborating with cross-functional teams to ensure message alignment and consistencyMonitoring feedback channels and assisting in reputation management effortsPreparing reports on communication performance and recommending improvements

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Salary for Communications Specialist
54500 - 78000
Low
54500
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
64250
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
78000
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 170500 204250 248750 Vice President of Marketing 147750 173500 198250 Marketing Director 108750 132250 164500 Product Manager 92750 119250 139250 Product Marketing Manager 89750 113000 137000 Marketing Manager 90250 108000 127500 Marketing Coordinator 50250 62250 75750 Brand Manager 80750 96500 115500 Project Manager 69500 82500 100000 Customer Experience Marketing Manager 59750 75000 89750 Market Researcher 59000 73250 90000 Media Director 97000 117250 137000 Media Buyer 61500 71000 86250 Media Planner 60250 70000 84000 Communications Manager 77750 91250 105000 Event Manager 56000 68750 84500 Event Coordinator 44000 51000 59750

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.