Social Media Specialist in Columbus, OH

Social Media Specialist Job Description

Social media specialists identify, evaluate, select and monitor the most relevant social media channels for an organization. They also create and maintain up-to-date social media plans, and moderate and oversee an organization’s presence on social media. Excellent knowledge of social media platforms and best practices is a must for this position. Strong verbal and writing skills and the ability to manage multiple projects at once are also essential to success. Web design and publishing skills along with an understanding of search engine optimization (SEO) are also valued by many employers.

Typical social media specialist duties:

Collecting, analyzing and reporting on social media metrics to drive greater audience engagement

Researching current and emerging social media trends to find new opportunities for business growth

Working with copywriters and designers to ensure the content published to social media channels is useful for and appealing to target audiences

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Facebook Insights

Social Media Channels

Instagram

Twitter

Social Media Campaigns

Social Media

Brand Awareness

Marketing Activities

Social Media Content

Websites

Salary for Social Media Specialist in Columbus, OH

49245 - 70070

25th percentile

49245

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

58800

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

70070

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

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75th percentile

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