Digital Marketing Specialist in Columbus, OH

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Columbus, OH

54635 - 77665

25th percentile

54635

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

65415

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

77665

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

81095

96775

115395

Digital Marketing Manager

77175

96530

110250

Digital Project Manager

70805

90405

106820

Web/Mobile Analytics Specialist

69825

83545

106085

Email Marketing Manager

65660

80115

98980

Email Marketing Specialist

49980

60760

71540

SEO Specialist

56105

73745

86730

Paid Search Specialist

52920

65660

80360

Marketing Automation Specialist

60025

73255

92120

Social Media Manager

59535

74235

91140

Social Media Specialist

49245

58800

70070

Digital Community Manager

50960

62965

72520

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