Digital Marketing Manager in Columbus, OH

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in Columbus, OH

77175 - 110250

25th percentile

77175

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

96530

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

110250

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

81095

96775

115395

Digital Marketing Specialist

54635

65415

77665

Digital Project Manager

70805

90405

106820

Web/Mobile Analytics Specialist

69825

83545

106085

Email Marketing Manager

65660

80115

98980

Email Marketing Specialist

49980

60760

71540

SEO Specialist

56105

73745

86730

Paid Search Specialist

52920

65660

80360

Marketing Automation Specialist

60025

73255

92120

Social Media Manager

59535

74235

91140

Social Media Specialist

49245

58800

70070

Digital Community Manager

50960

62965

72520

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