Email Marketing Specialist in Columbus, OH

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designs

Analyzing campaign results and developing testing plans to continuously improve email performance

Handling customer feedback

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Templates

Optimization

Database

CRM

Salesforce Platform

Email Campaigns

Campaign Planning

Marketing Activities

AB Testing

Design controls?

Salary for Email Marketing Specialist in Columbus, OH

49980 - 71540

25th percentile

49980

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

60760

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

71540

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

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