Digital Strategist in Columbus, OH

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in Columbus, OH

81095 - 115395

25th percentile

81095

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

96775

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

115395

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

77175

96530

110250

Digital Marketing Specialist

54635

65415

77665

Digital Project Manager

70805

90405

106820

Web/Mobile Analytics Specialist

69825

83545

106085

Email Marketing Manager

65660

80115

98980

Email Marketing Specialist

49980

60760

71540

SEO Specialist

56105

73745

86730

Paid Search Specialist

52920

65660

80360

Marketing Automation Specialist

60025

73255

92120

Social Media Manager

59535

74235

91140

Social Media Specialist

49245

58800

70070

Digital Community Manager

50960

62965

72520

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