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SEO Specialist in Columbus, OH

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical seo specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in Columbus, OH
64435 - 87955
25th percentile
64435
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
74970
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
87955
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 86730 102165 120295 Digital Marketing Manager 77910 97265 111230 Digital Marketing Specialist 55615 66395 78890 Digital Project Manager 71785 91875 108535 Email Marketing Manager 67130 85015 101185 Email Marketing Specialist 50225 62230 71785 Marketing Automation Specialist 68110 78645 92610 Paid Search Specialist 60515 72030 81585 Social Media Manager 61250 76440 93590 Social Media Specialist 49980 59780 71050 Digital Community Manager 51695 63945 73745

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