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Paid Search Specialist in Columbus, OH

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Columbus, OH
60515 - 81585
25th percentile
60515
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
72030
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
81585
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 86730 102165 120295 Digital Marketing Manager 77910 97265 111230 Digital Marketing Specialist 55615 66395 78890 Digital Project Manager 71785 91875 108535 Email Marketing Manager 67130 85015 101185 Email Marketing Specialist 50225 62230 71785 Marketing Automation Specialist 68110 78645 92610 SEO Specialist 64435 74970 87955 Social Media Manager 61250 76440 93590 Social Media Specialist 49980 59780 71050 Digital Community Manager 51695 63945 73745

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