Email Marketing Manager in Columbus, OH

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generation

Ensuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalization

Analyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Templates

Optimization

Database

CRM

Salesforce Platform

Email Campaigns

Campaign Planning

Marketing Activities

AB Testing

Design controls?

Salary for Email Marketing Manager in Columbus, OH

65660 - 98980

25th percentile

65660

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

80115

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

98980

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

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