Browse jobs Find the right job type for you Explore how we help job seekers Finance and Accounting Technology Marketing and Creative Administrative and Customer Support Legal Preview candidates Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Administrative and Customer Support Legal Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2025 Salary Guide Demand for Skilled Talent Report Building Future-Forward Tech Teams Job Market Outlook Press Room Salary and hiring trends Adaptive working Competitive advantage Work/life balance Diversity and inclusion Browse jobs Find your next hire Our locations

Product Marketing Manager in Louisville, KY

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

Looking for a product marketing manager or a product marketing manager job in Louisville?

Search for Product Marketing Manager jobs in Louisville, KY or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your product marketing manager staffing needs in Louisville.
Salary for Product Marketing Manager in Louisville, KY
80960 - 123280
25th percentile
80960
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
102810
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
123280
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 84410 106950 124890 E-Commerce Marketing Manager 82570 95910 115000 Growth Marketing Manager 82110 98210 119370 Demand Generation Manager 80270 94990 113850 Brand Manager 72910 87860 105110 Project Manager – Marketing and Creative 62790 75210 90390 Customer Experience Marketing Manager 54970 69000 82570 Media Director 89240 107870 126040 Digital Media Buyer 54740 63940 79350 Media Planner 54510 63940 77280 Marketing Analytics Manager 89470 104420 121210 Marketing Analytics Specialist 63250 76130 96370 Market Researcher 53130 66010 81190 Event Manager 50830 62100 76360 Event Coordinator 40480 46690 54740

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology. Find your next hire
Browse Jobs Contract Talent Permanent Talent Consulting Solutions Finance & Accounting Technology Marketing & Creative Administrative & Customer Support Legal Discover Insights Invoice Job Directory Salary Guide Time Reports Contact Us About Robert Half Leadership Careers With Us Locations Investor Center Press Our Brands Supplier Relations Fraud Alert Government Notice Privacy Notice Terms of Use Robert Half Inc. An Equal Opportunity Employer M/F/Disability/Veterans.   Do Not Sell or Share My Personal Information Australia - English Belgium - English Belgium - Nederlands Belgium - Français Brazil - Português Canada - English Canada - Français Chile - Español China - English China - 中文 France - Français Germany - Deutsch Hong Kong, China - English Ireland - English Japan - English Japan - 日本語 Luxembourg - English Luxembourg - Français Netherlands - English Netherlands - Nederlands New Zealand - English Singapore - English Switzerland - Deutsch Switzerland - English Switzerland - Français United Arab Emirates - English United Kingdom - English United States - English