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Marketing Analytics Manager in Louisville, KY

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Louisville, KY
89470 - 121210
25th percentile
89470
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
104420
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
121210
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 84410 106950 124890 E-Commerce Marketing Manager 82570 95910 115000 Growth Marketing Manager 82110 98210 119370 Product Marketing Manager 80960 102810 123280 Demand Generation Manager 80270 94990 113850 Brand Manager 72910 87860 105110 Project Manager – Marketing and Creative 62790 75210 90390 Customer Experience Marketing Manager 54970 69000 82570 Media Director 89240 107870 126040 Digital Media Buyer 54740 63940 79350 Media Planner 54510 63940 77280 Marketing Analytics Specialist 63250 76130 96370 Market Researcher 53130 66010 81190 Event Manager 50830 62100 76360 Event Coordinator 40480 46690 54740

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