Product Manager Marketing and Creative in Louisville, KY

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Louisville, KY

84410 - 124890

25th percentile

84410

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

106950

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

124890

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

E-Commerce Marketing Manager

82570

95910

115000

Growth Marketing Manager

82110

98210

119370

Product Marketing Manager

80960

102810

123280

Demand Generation Manager

80270

94990

113850

Brand Manager

72910

87860

105110

Project Manager – Marketing and Creative

62790

75210

90390

Customer Experience Marketing Manager

54970

69000

82570

Media Director

89240

107870

126040

Digital Media Buyer

54740

63940

79350

Media Planner

54510

63940

77280

Marketing Analytics Manager

89470

104420

121210

Marketing Analytics Specialist

63250

76130

96370

Market Researcher

53130

66010

81190

Event Manager

50830

62100

76360

Event Coordinator

40480

46690

54740

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