Product Manager Marketing and Creative in Louisville, KY

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Positioning

Salary for Product Manager Marketing and Creative in Louisville, KY

76590 - 113390

25th percentile

76590

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

97060

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

113390

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Marketing Manager

79350

100740

129720

Growth Marketing Manager

74520

94300

114770

Demand Generation Manager

72680

91310

109250

E-Commerce Marketing Manager

74060

86940

106030

Brand Manager

71070

85560

102350

Project Manager – Marketing and Creative

61410

73600

88550

Customer Experience Marketing Manager

53820

67620

80960

Media Director

84870

102580

119830

Digital Media Buyer

54510

63710

77740

Media Planner

49220

58650

74980

Marketing Analytics Manager

87630

98210

118680

Marketing Analytics Specialist

56350

71530

90850

Market Researcher

52440

62790

80270

Event Manager

49910

59340

70840

Event Coordinator

39790

46000

53820

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