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Demand Generation Manager in Louisville, KY

Demand Generation Manager Job Description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

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Salary for Demand Generation Manager in Louisville, KY
80270 - 113850
25th percentile
80270
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
94990
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
113850
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 84410 106950 124890 E-Commerce Marketing Manager 82570 95910 115000 Growth Marketing Manager 82110 98210 119370 Product Marketing Manager 80960 102810 123280 Brand Manager 72910 87860 105110 Project Manager – Marketing and Creative 62790 75210 90390 Customer Experience Marketing Manager 54970 69000 82570 Media Director 89240 107870 126040 Digital Media Buyer 54740 63940 79350 Media Planner 54510 63940 77280 Marketing Analytics Manager 89470 104420 121210 Marketing Analytics Specialist 63250 76130 96370 Market Researcher 53130 66010 81190 Event Manager 50830 62100 76360 Event Coordinator 40480 46690 54740

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