Brand Manager in Louisville, KY

Brand/Product Manager Job Description

Brand/product managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand/product manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directions

Coordinating sales, pricing, product supply and product development to meet strategic objectives

Consulting with design and development teams about market requirements and product features

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Social Media Channels

SAN - Storage Area Network

Facebook Insights

Instagram

Targets

Brand Awareness

Brand Ambassador

Marketing Activities

Branding

QA Management

Salary for Brand Manager in Louisville, KY

71070 - 102350

25th percentile

71070

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

85560

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

102350

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

76590

97060

113390

Product Marketing Manager

79350

100740

129720

Growth Marketing Manager

74520

94300

114770

Demand Generation Manager

72680

91310

109250

E-Commerce Marketing Manager

74060

86940

106030

Project Manager – Marketing and Creative

61410

73600

88550

Customer Experience Marketing Manager

53820

67620

80960

Media Director

84870

102580

119830

Digital Media Buyer

54510

63710

77740

Media Planner

49220

58650

74980

Marketing Analytics Manager

87630

98210

118680

Marketing Analytics Specialist

56350

71530

90850

Market Researcher

52440

62790

80270

Event Manager

49910

59340

70840

Event Coordinator

39790

46000

53820

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