Media Planner in Louisville, KY

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgets

Identifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfaction

Tracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

Looking for a media planner or a media planner job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can assist you with your media planner recruitment needs.

SAP S/4HANA

Optimization

Specification

Targets

Facebook Insights

Media Agency

Production

QA Management

Campaign Planning

Media Plans

Salary for Media Planner in Louisville, KY

49220 - 74980

25th percentile

49220

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

58650

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

74980

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

76590

97060

113390

Product Marketing Manager

79350

100740

129720

Growth Marketing Manager

74520

94300

114770

Demand Generation Manager

72680

91310

109250

E-Commerce Marketing Manager

74060

86940

106030

Brand Manager

71070

85560

102350

Project Manager – Marketing and Creative

61410

73600

88550

Customer Experience Marketing Manager

53820

67620

80960

Media Director

84870

102580

119830

Digital Media Buyer

54510

63710

77740

Marketing Analytics Manager

87630

98210

118680

Marketing Analytics Specialist

56350

71530

90850

Market Researcher

52440

62790

80270

Event Manager

49910

59340

70840

Event Coordinator

39790

46000

53820

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.