Media Planner in Louisville, KY

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgets

Identifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfaction

Tracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

Looking for a media planner or a media planner job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can assist you with your media planner recruitment needs.

Salary for Media Planner in Louisville, KY

54510 - 77280

25th percentile

54510

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

63940

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

77280

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

84410

106950

124890

E-Commerce Marketing Manager

82570

95910

115000

Growth Marketing Manager

82110

98210

119370

Product Marketing Manager

80960

102810

123280

Demand Generation Manager

80270

94990

113850

Brand Manager

72910

87860

105110

Project Manager – Marketing and Creative

62790

75210

90390

Customer Experience Marketing Manager

54970

69000

82570

Media Director

89240

107870

126040

Digital Media Buyer

54740

63940

79350

Marketing Analytics Manager

89470

104420

121210

Marketing Analytics Specialist

63250

76130

96370

Market Researcher

53130

66010

81190

Event Manager

50830

62100

76360

Event Coordinator

40480

46690

54740

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.

Find your next hire