SEO Specialist in Grand Rapids, MI

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical seo specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search engines

Monitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvement

Serving as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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EO/IR systems

Windows OS

Networking

Upgrades

Database

Workstatioin Support

Troubleshoot

Computer Hardware

SEO

QA Management

Salary for SEO Specialist in Grand Rapids, MI

49235 - 76110

25th percentile

49235

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

64715

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

76110

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

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