Digital Strategist in Grand Rapids, MI

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in Grand Rapids, MI

71165 - 101265

25th percentile

71165

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

84925

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

101265

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

67725

84710

96750

Digital Marketing Specialist

47945

57405

68155

Digital Project Manager

62135

79335

93740

Web/Mobile Analytics Specialist

61275

73315

93095

Email Marketing Manager

57620

70305

86860

Email Marketing Specialist

43860

53320

62780

SEO Specialist

49235

64715

76110

Paid Search Specialist

46440

57620

70520

Marketing Automation Specialist

52675

64285

80840

Social Media Manager

52245

65145

79980

Social Media Specialist

43215

51600

61490

Digital Community Manager

44720

55255

63640

Newest Digital Strategist jobs

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Web Content Manager

Part Time Marketing Consultant

Social Media Manager

Marketing Manager

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