Digital Marketing Manager in Grand Rapids, MI

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in Grand Rapids, MI

67725 - 96750

25th percentile

67725

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

84710

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

96750

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

71165

84925

101265

Digital Marketing Specialist

47945

57405

68155

Digital Project Manager

62135

79335

93740

Web/Mobile Analytics Specialist

61275

73315

93095

Email Marketing Manager

57620

70305

86860

Email Marketing Specialist

43860

53320

62780

SEO Specialist

49235

64715

76110

Paid Search Specialist

46440

57620

70520

Marketing Automation Specialist

52675

64285

80840

Social Media Manager

52245

65145

79980

Social Media Specialist

43215

51600

61490

Digital Community Manager

44720

55255

63640

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