Social Media Manager in Grand Rapids, MI

Social Media Manager Job Description

A social media manager implements an organization’s social media strategy to develop brand awareness, generate inbound traffic and encourage product adoption. This professional leads teams that create and publish content and maintain relationships with user communities on multiple platforms. Strategic thinking and strong project management and organizational skills are critical for this role. Candidates should have deep knowledge of all major social media platforms and maintain an awareness of emerging platforms. Experience using social media management systems like Hootsuite and tools such as Buffer and Klear may be required for this position.

Typical social media manager duties:

Reporting on the progress of various social media tactics using digital analytics and media-tracking tools

Coordinating activities with internal marketing and public relations teams to support their respective missions

Ensuring consistency in the voice of the brand/company and cultivating an engaged social media community

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Facebook Insights

Social Media Channels

Instagram

Twitter

Social Media Campaigns

Social Media

Brand Awareness

Marketing Activities

Websites

Social Media Content

Salary for Social Media Manager in Grand Rapids, MI

52245 - 79980

25th percentile

52245

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

65145

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

79980

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

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