Content Manager in Grand Rapids, MI

Content Manager Job Description

Content managers are responsible for the strategy and determination of relevant and engaging content for a brand’s customers. They lead the copy development process through the various content creation and review phases of projects. Knowledge of content management systems and a strong understanding of visuals — especially infographics and video — and overall layout is often required for this role. A solid track record of leading successful content marketing campaigns is usually preferred.

Typical content manager duties:

Ensuring all copy is relevant, engaging and optimized for search engines

Confirming that content is strategically sound, brand-appropriate and aligned with the company’s overall creative approach

Analyzing website and social media metrics to evaluate the performance of content strategies and make improvements

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Facebook Insights

Social Media Channels

Twitter

Instagram

Content Management System (CMS)

Media Agency

Websites

Marketing Activities

Social Media

Blogging

Salary for Content Manager in Grand Rapids, MI

58695 - 82560

25th percentile

58695

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

68800

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

82560

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Strategist

58265

75895

92020

Proposal Specialist

57405

69015

78260

Copywriter

55470

67510

78690

Technical Writer – Marketing and Creative

56545

69875

80625

Interactive/Web Copywriter

52675

63855

81270

Copy Editor

43860

57620

66005

Proofreader

40850

48375

57620

Web Content Manager

52890

64715

78690

Web Content Coordinator

43860

50955

59555

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