Content Manager in Grand Rapids, MI

Content Manager Job Description

Content managers are responsible for the strategy and determination of relevant and engaging content for a brand’s customers. They lead the copy development process through the various content creation and review phases of projects. Knowledge of content management systems and a strong understanding of visuals — especially infographics and video — and overall layout is often required for this role. A solid track record of leading successful content marketing campaigns is usually preferred.

Typical content manager duties:

Ensuring all copy is relevant, engaging and optimized for search engines

Confirming that content is strategically sound, brand-appropriate and aligned with the company’s overall creative approach

Analyzing website and social media metrics to evaluate the performance of content strategies and make improvements

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Salary for Content Manager in Grand Rapids, MI

59555 - 83850

25th percentile

59555

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

69875

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

83850

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Strategist

59340

77185

93525

Proposal Specialist

58265

70090

79550

Technical Writer – Marketing and Creative

57620

71165

82130

Copywriter

55470

67510

78690

Interactive/Web Copywriter

53535

64930

81915

Copy Editor

45365

59555

68155

Proofreader

41280

49020

58265

Web Content Manager

57835

67295

80195

Web Content Coordinator

44720

51815

60630

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