Content Strategist in Grand Rapids, MI

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Salary for Content Strategist in Grand Rapids, MI

59340 - 93525

25th percentile

59340

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

77185

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

93525

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Manager

59555

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83850

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58265

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57620

71165

82130

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55470

67510

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Interactive/Web Copywriter

53535

64930

81915

Copy Editor

45365

59555

68155

Proofreader

41280

49020

58265

Web Content Manager

57835

67295

80195

Web Content Coordinator

44720

51815

60630

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