Copywriter in Grand Rapids, MI

Copywriter Job Description

Copywriters compose clear, concise and grammatically correct copy using different writing styles that appeal to various target markets. They drive the creation of original concepts that result in effective and compelling communication for companies and their brands. Copywriters must have excellent interpersonal and communication skills and be self-motivated and well-organized. Creativity, attention to detail, adaptability and marketing knowledge are also required. Bilingual skills are valued, and experience with web markup languages and search engine optimization (SEO) is a big plus.

Typical copywriter duties:

Developing and maintaining a clear and consistent brand voice

Adhering to internal and external style guides

Collaborating with creative teams to develop content for product release, marketing and web campaigns, and other initiatives

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Salary for Copywriter in Grand Rapids, MI

55470 - 78690

25th percentile

55470

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

67510

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

78690

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Manager

59555

69875

83850

Content Strategist

59340

77185

93525

Proposal Specialist

58265

70090

79550

Technical Writer – Marketing and Creative

57620

71165

82130

Interactive/Web Copywriter

53535

64930

81915

Copy Editor

45365

59555

68155

Proofreader

41280

49020

58265

Web Content Manager

57835

67295

80195

Web Content Coordinator

44720

51815

60630

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