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Email Marketing Manager in Grand Rapids, MI

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Salary for Email Marketing Manager in Grand Rapids, MI
58910 - 88795
25th percentile
58910
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
74605
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
88795
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 76110 89655 105565 Digital Marketing Manager 68370 85355 97610 Digital Marketing Specialist 48805 58265 69230 Digital Project Manager 62995 80625 95245 Email Marketing Specialist 44075 54610 62995 Marketing Automation Specialist 59770 69015 81270 SEO Specialist 56545 65790 77185 Paid Search Specialist 53105 63210 71595 Social Media Manager 53750 67080 82130 Social Media Specialist 43860 52460 62350 Digital Community Manager 45365 56115 64715

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