Email Marketing Manager in Grand Rapids, MI

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generation

Ensuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalization

Analyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

Looking for an email marketing manager or an email marketing manager job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your email marketing manager staffing needs.

Templates

Optimization

Database

CRM

Salesforce Platform

Email Campaigns

Campaign Planning

Marketing Activities

AB Testing

Design controls?

Salary for Email Marketing Manager in Grand Rapids, MI

57620 - 86860

25th percentile

57620

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

70305

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

86860

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

71165

84925

101265

Digital Marketing Manager

67725

84710

96750

Digital Marketing Specialist

47945

57405

68155

Digital Project Manager

62135

79335

93740

Web/Mobile Analytics Specialist

61275

73315

93095

Email Marketing Specialist

43860

53320

62780

SEO Specialist

49235

64715

76110

Paid Search Specialist

46440

57620

70520

Marketing Automation Specialist

52675

64285

80840

Social Media Manager

52245

65145

79980

Social Media Specialist

43215

51600

61490

Digital Community Manager

44720

55255

63640

Newest Email Marketing Manager jobs

Part Time Marketing Consultant

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.