Email Marketing Manager in Grand Rapids, MI

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generation

Ensuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalization

Analyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Salary for Email Marketing Manager in Grand Rapids, MI

58910 - 88795

25th percentile

58910

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

74605

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

88795

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

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