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Paid Search Specialist in Grand Rapids, MI

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Grand Rapids, MI
53105 - 71595
25th percentile
53105
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
63210
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
71595
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 76110 89655 105565 Digital Marketing Manager 68370 85355 97610 Digital Marketing Specialist 48805 58265 69230 Digital Project Manager 62995 80625 95245 Email Marketing Manager 58910 74605 88795 Email Marketing Specialist 44075 54610 62995 Marketing Automation Specialist 59770 69015 81270 SEO Specialist 56545 65790 77185 Social Media Manager 53750 67080 82130 Social Media Specialist 43860 52460 62350 Digital Community Manager 45365 56115 64715

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