Digital Marketing Specialist in Grand Rapids, MI

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Grand Rapids, MI

47945 - 68155

25th percentile

47945

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

57405

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

68155

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

71165

84925

101265

Digital Marketing Manager

67725

84710

96750

Digital Project Manager

62135

79335

93740

Web/Mobile Analytics Specialist

61275

73315

93095

Email Marketing Manager

57620

70305

86860

Email Marketing Specialist

43860

53320

62780

SEO Specialist

49235

64715

76110

Paid Search Specialist

46440

57620

70520

Marketing Automation Specialist

52675

64285

80840

Social Media Manager

52245

65145

79980

Social Media Specialist

43215

51600

61490

Digital Community Manager

44720

55255

63640

Newest Digital Marketing Specialist jobs

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