Product Marketing Manager in Rochester, NY

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Rochester, NY
79200 - 120600
25th percentile
79200
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
100575
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
120600
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 82575 104625 122175 E-Commerce Marketing Manager 80775 93825 112500 Growth Marketing Manager 80325 96075 116775 Demand Generation Manager 78525 92925 111375 Brand Manager 71325 85950 102825 Project Manager – Marketing and Creative 61425 73575 88425 Customer Experience Marketing Manager 53775 67500 80775 Media Director 87300 105525 123300 Digital Media Buyer 53550 62550 77625 Media Planner 53325 62550 75600 Marketing Analytics Manager 87525 102150 118575 Marketing Analytics Specialist 61875 74475 94275 Market Researcher 51975 64575 79425 Event Manager 49725 60750 74700 Event Coordinator 39600 45675 53550
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